Lit Financial Privacy Policy

SMS Privacy and Messaging Data

When you provide a mobile phone number and choose to receive text messages, we collect your mobile phone number, SMS/MMS opt-in and opt-out records, messaging consent, message content or records, and related delivery and support information.

We use this information to operate and support the messaging program you requested, including sending non-promotional customer-care and application-related messages; responding to inquiries; managing consent and opt-out requests; troubleshooting delivery; maintaining required records; and complying with law. We do not use mobile phone numbers, SMS/MMS opt-in or opt-out information, or messaging consent for marketing or promotional purposes.

We do not share, sell, or otherwise provide your mobile phone number or messaging consent information to any third parties or affiliates for marketing or promotional purposes.

Service providers acting solely on our behalf may process mobile information only as necessary to deliver and support our messaging program. They may not use that information for their own marketing or promotional purposes.

Consent to receive text messages is not a condition of applying for or obtaining a loan. Message frequency varies. Message and data rates may apply. Reply STOP to opt out or HELP for assistance. See our SMS Terms.

Information We Collect

Depending on how you interact with us, we may collect:

• Identity and contact information, such as your name, postal address, email address, telephone number, and communication preferences.
• Application and financial information, such as your date of birth, government identification information, employment, income, assets, liabilities, credit information, property information, and documents provided in connection with an inquiry, application, or loan.
• Account and transaction information, such as account details, requested services, loan information, payment history, and records relating to our relationship with you.
• Communications information, such as inquiries, support requests, emails, chats, call records where permitted by law, and other communications with us.
• Website and device information, such as IP address, browser and device type, pages viewed, referring pages, and cookie or analytics information.

We collect information directly from you, automatically when you use our website, and from sources permitted by law, such as service providers, financial institutions, credit reporting agencies, public records, and business partners involved in providing a product or service you request.

How We Use Information

We may use personal information to:

• respond to inquiries and provide requested products, services, and support;
• process, evaluate, administer, and service applications, accounts, transactions, and loans;
• verify identity, prevent fraud, maintain security, and protect our rights and systems;
• operate, maintain, analyze, and improve our website and services;
• comply with legal, regulatory, recordkeeping, and reporting obligations; and
• communicate with you as permitted by law and consistent with your choices.

How We Disclose Information

Except for processing by service providers acting solely on our behalf to deliver and support messaging, or when disclosure is required by law, the disclosures described below do not include mobile phone numbers, SMS/MMS opt-in or opt-out information, or messaging consent. We do not share, sell, rent, or otherwise provide that mobile information to third parties or affiliates for their marketing or promotional purposes.

We may disclose other personal information:

• To service providers that perform services on our behalf, such as hosting, security, identity verification, document processing, payment processing, analytics, customer support, and professional services. They may use information only to provide contracted services to us and as permitted by law.
• For requested financial services, including to lenders, credit reporting agencies, settlement providers, financial institutions, and other parties involved in evaluating, processing, closing, administering, or servicing a transaction or product you request.
• For legal and safety purposes, when reasonably necessary to comply with law or legal process; respond to regulators or government authorities; prevent fraud or misuse; or protect the rights, safety, and property of Lit Financial, our customers, or others.
• In a business transaction, such as a merger, financing, reorganization, sale of assets, or similar transaction. Any recipient remains subject to the mobile-information restrictions in this Privacy Policy.
• At your direction, when you specifically request or authorize disclosure of other personal information. This category does not include your mobile phone number, SMS/MMS opt-in or opt-out information, or messaging consent.

Cookies and Website Analytics

We may use cookies and similar technologies to operate our website, remember preferences, measure website performance, understand how visitors use our services, and protect our systems. Cookie and website analytics information is separate from SMS opt-in data and messaging consent. You can control cookies through your browser settings, although disabling cookies may affect website functionality.

Data Retention and Security

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, to provide requested services, and to meet legal, regulatory, accounting, dispute-resolution, and recordkeeping obligations. We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system or method of transmission can be guaranteed to be completely secure.

Your Privacy Rights and Choices

Depending on where you live and subject to applicable exceptions, you may have rights to request access to, correction of, or deletion of certain personal information, or to receive information about our data practices. To submit a privacy request, contact us using the information below. We may need to verify your identity before completing a request.

You may opt out of text messages at any time by replying STOP. For assistance with text messages, reply HELP. You may also adjust browser cookie settings and unsubscribe from email communications by using the instructions in those communications.

Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that a child under 13 provided personal information, we will take reasonable steps to delete it.

Third-Party Websites

Our website may link to websites or services that we do not control. This Privacy Policy does not govern the privacy practices of those third parties. Review their privacy policies before providing information to them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised policy on this page and update the date above. We will provide any additional notice required by law.

Texas Residents

CONSUMERS WISHING TO FILE A COMPLAINT AGAINST A MORTGAGE COMPANY OR RESIDENTIAL MORTGAGE LOAN ORIGINATOR LICENSED IN TEXAS SHOULD SEND A COMPLETED COMPLAINT FORM TO THE DEPARTMENT OF SAVINGS AND MORTGAGE LENDING: 2601 N. LAMAR BLVD., SUITE 201, AUSTIN, TEXAS 78705; TEL: 1-877-276-5550. INFORMATION AND FORMS ARE AVAILABLE AT SML.TEXAS.GOV.

Contact Us

For questions or privacy requests, contact:

Lit Financial Corporation
PO Box 5518
Glen Allen, VA 23058-5518
Phone: 855-705-5624
Email: [email protected]